Tlaquepaque is such an amazing, enchanting place to visit. I took the time to listen to Partner and General Manager, Wendy Lippman’s vision, understanding the multiple aspects and goals the village aims to achieve. I dinned at a couple of their restaurants, went to a Farmer’s market, soaked in the sights of their epic galleries, and meandered through their courtyards.
When I began, a site redesign wasn’t the focus. Maintenance was. But it was clear early on, that they would forever be limited by the constraints of the sub part platform the previous developer choose for them. I empathized with her situation, having heard that story far too often.
As we added features to the site, overhauled their e-mail marketing, had conversations about branding and advertising, she began to see an overhaul was needed. I was delighted to get the green light to begin. As I went to work, magic unfolded. It was a synergy of all elements coming together combined with the specialness of the village.
I was pleased to breathe life back into their online presence, and capture the attention of the thousands of visitors that come to the site every month. I was pleased to bring out hidden gems, that were buried in the back pages of the other site, such as virtual tours, their professional printed magazine, and all the things people were saying about their epic weddings they had at the property.
I love it when synergy meets synthesis and everything is taken to the next level!
Web developement, E-mail Newsletter Design, Banner Design, On-page SEO
Client: Tlaquepaque Arts & Crafts Village, Sedona AZ